Video Content is by far one of the most preferred and exploratory segment for marketers across the globe. From Brand Films to Animations to Illustrative, video content is reigning the digital markets worldwide.
Video editing is a growing field today. With the advancement of technology, this field is growing by leaps and bounds.
To put things into perspective, over 80% of global internet traffic comes from videos. This accounts to a huge audience base, one that can be utilized to uplift brands’ vitality.
Compared to previous times, creating dynamic video content has become way simpler and convenient. With the use of prolific tools available in the market, one can utilize a plethora of options that can help you create rich video content that are well-tailored with the brand requirement.
For better understanding, here we share few of the most preferred video editing software available in the market:
Adobe Premiere Pro
Compatibility: Windows, macOS, Linux
- Motion Graphics
- VR Editing
- VR Rotate Sphere
- Lumetri Support
- Responsive Interface
Adobe Premiere Element
Compatibility: WindowsOS, macOS, LinuxOS
- Motion Tracking
- Unlimited Video Tracks
- User-friendly interface
- Cross-platform Support
FCP (Final Cut Pro)
Compatibility: macOS (11.5.1 or later)
- Multicam editing
- 360 Degree in VR editing
- HDR Video Support
- Motion Graphics
Compatibility: WindowsOS, macOS, LinuxOS
- Integrated Audio Post-Production
- Capable of 2D as well as 3D video Editing
- Advanced Video Correction
Avid Media Composer
Compatibility: WindowsOS, macOS
- Avid Marketplace
- Multicam Editing
- Keyboard Mapping
- High-res Media
Based on the level of operation, here are some of the most suitable options:
|Adobe Premiere Pro||Yes||Yes||Yes|
|Adobe Premiere Elements||Yes||Yes||No|
|Apple Final Cut Pro (FCP)||No||Yes||Yes|
|Avid Media Composer||No||Yes||Yes|
Latest Video Editing Trends
Trends come and go, but only a handful of them stay and create drastic impact in the market. The graph is indeed very similar in the AV (Audio-Visual) Industry. Along with tech evolution, new modern techniques emerge, one that replace the traditional forms of approach.
Here are a few intriguing video editing trends of 2022:
Creating and Editing Live Videos
Sounds unreal, right, but that’s true. With the rise of tech evolution, there’s a steep increase in demand for more dynamic and responsive content.
Technically, with the increase in social media platforms across segments, the demand for live-streaming videos has also increased. Live-streaming videos are a few of the great ways through which commendable outreach and impact can be generated. They also help brands penetrate new markets and upscale their consumer engagement and experience.
From Facebook, Instagram, YouTube, etc., all major social-media platforms have enabled live-streaming as one of their key features. With this, the demand for skilled personnel to conduct live video editing will surely increase.
It must be noted that live video editing is much more than just adding graphs, charts, etc., to the live stream. Indeed, it does not go through the typical production process, but still, it provides unique features through which you can add graphics, charts, text overlays, captions, etc., to a live video in real time.
Looking to organize a live stream or a hybrid event? Check out our live-streaming services at shreehans.
Animatic Video Content
Gone are the days of using traditional patterns of video editing. With the rise in technological evolution, creating animatic videos that are responsive and dynamic in nature, has become way more simple and convenient.
You see, people like to watch content that’s fresh and unique, one that’s something different from other traditional forms of Online content. Of all, animatic video content is the one that can help brands upscale their business effectively.
Using animations in video content is a great way to tell a story that’s dynamic, colorful and creative. This content resonates well with the audience and, thus, helps create a rich impact in the market.
While making a video, one must consider using animation or graphs in the live video. This helps create captivating video content, one that stands out from the market.
Advanced and More Professional Video Transitions
Time-to-time new upgrades replace the old ones, i.e. advanced and more professional video editing transitions and transitions replace the old ones. This assists massive change, one that helps create rich and more dynamic content.
Once you have mastered modern techniques, we assure you, you will never return to the old blatant video editing techniques.
Mobile Video Editing
Another emerging video-editing trend that is gaining momentum is mobile video editing. With the rise of the smartphone industry, new doors for the video-editing industry were sure to open.
Mobile video editing is much more user-friendly and convenient. Of course, one should not expect to create a production-style video with mobile editing software.
Mobile editing apps are the best options for people wanting to try their hand with video editing. Once the basics are well-mastered, going for much more complex and sophisticated video editing software is a wise option. Thus, Mobile Video Editing is one of the most reliable options as it helps upscale productivity and effectiveness.
Thus, with the changing times, video editing techniques are about to get more premium and sophisticated. The growing trends in video content project’s video editing as one of the most viable career options across segments.
With so many new editing tools, styles, and techniques, you can take your video editing to a whole new level. We at Shreehans strive to provide progressive video editing solutions, which helps you create rich content that brings necessary impact in the market.