Some studies show that fast food packaging accounts for 70% of the trash produced by a fast-food restaurant. Luckily, there are many ways to make these packages more efficient and less harmful to the environment:
Use recycled materials:
Using materials that can be recycled is one way to help reduce environmental impact. For example, paperboard, paper cups, and takeout containers made from 100% recycled post-consumer fiber (RCF) can divert waste such as old newspapers and junk mail from landfills. These are great and good looking option for Fast Food Packaging .
Use of kraft paper box packaging is also a popular option. It takes less energy, emissions and virgin wood pulp to produce them than those made from new fiber because they contain fewer manufacturing processes.
Recycled content also helps reduce greenhouse gas emissions associated with the production and distribution of products, as well as the use of virgin materials.
Choose greener packaging:
More than 80% of the environmental impact of paperboard food service packaging occurs in its manufacture, use and disposal. Packaging manufacturers are working to reduce this while maintaining other important product properties such as barrier protection, stacking strength and durability. Fast Food Packaging can also be greener type packaging. The industry initiatives include:
- An increase in recycled fiber content, lighter weight designs with less material per unit of volume for improved fuel economy during transportation.
- Better end-of-life options through increased recycling.
- Reduction in manufacturing energy intensity.
- Development of new resins that allow longer use by consumers or more efficient processing at recycling facilities.
Use modern equipment:
The packaging equipment plays a vital role in producing food packaging material. Therefore, it must be economical, efficient and fast, especially when processing, for example, corrugated board. Therefore, investing in technology is a good way to improve productivity without increasing labor costs.
Employ people with high skill levels:
Employing qualified people in trade professions will make sure that you have skilled employees working on your plant floor. Food manufacturers should consider the local labor market conditions and government incentives when they decide on hiring new staff members.
Training can also attract skilled professionals to work for your business, giving them more job satisfaction, leading to increased productivity.
Go for minimalistic designs:
A trend that has been on the rise for years now is the demand from consumers to have minimalistic designs on their packaging. This type of design is popular amongst consumers because they want to know what’s inside the pack before purchasing it.
Consumers are busy and no longer have any patience, especially if they can’t find out what’s in a certain package even after seeing it through a transparent display window.
Use the right color:
The way your product looks will make a huge impact on its sales volume. Another aspect of aesthetics is placing your brand name or logo onto the package. This part should be carefully planned out, too, as a wrong placement could destroy all efforts into designing your product beautifully.
Using the right color for your logo is also important. One example of this is how Burger King masterfully makes its logo stand out on its packaging – by using yellow! This remains consistent throughout its product line (e.g., beverage cups, boxes, etc.)
It should be understandable:
Like what has been mentioned above, consumers want convenience, and they want it now! Suppose you’re selling something that isn’t understandable because of technical words used in expressing it or because of jargon that aren’t familiar with people.
In that case, there’s a huge possibility that you’ll end up with unused stock. When creating your own fast food business think about who are your target customers are so you can create products or packages accessible by everyone.
Make sure to keep the design of your product or package as simple and understandable as possible.
Attracting:
This is one of the most important aspects to focus on- especially for fast food packages. Market researchers suggest that people will be more inclined to buy something if they feel interested, attracted, and entertained.
Keep that in mind; then you’ll know why we have those ads, coupons and giveaways everywhere now! So have fun creating a new packaging but never forget about its functionality.
For your package or product to be effective, you must find a way to attract customers so they can have a good time while purchasing from you. Contact your printing services and ask them to make attractive food packages for your business.
Stand out from your competitors:Â
As was mentioned above, consumers want convenience, and they usually go for the easy way to do things. One of the most effective ways to help you stand out from your competitors is by creating a unique design that will make your products memorable and different.
It must also be based on what your consumers want. For example, if you are marketing snacks, then it’s better if you come up with an idea for colors or patterns that can attract children. Be sure to know your target audience, so you’ll know the best way to represent yourself in front of them.
It’s time to Discover Your Ideas:
If it is difficult for you to develop an idea, then maybe it’s better if you look around. Take a peek at what other people have done and discover their creative ideas. You can also observe the things happening in your surroundings.
What are people wearing? What can they eat or drink? These questions may sound silly, but if you think about them deeply, there might be a big possibility that you’ll get an idea from them.
Think outside the Box:
Most of us tend to think too much, so we don’t even notice the details in life anymore. If most fast food packaging companies started by trying to find something unique, they might’ve turned out to be famous when it comes to their packaging.
But, if you are having a hard time thinking of anything or don’t know where to start, why not go with something already established?
Final Words:
Packaged foods are not bad for you. However, if they are packaged to make them less healthy, you should not buy them ever again. Fast Food Packaging should be closely monitored.
So, the next time you plan on buying something to eat or drink, try using these tricks. They may be new to your eyes, but surely, they will help you make healthier choices by simply looking carefully at the packaging. After all, food is nothing without its packaging!
