Any owner of a website hopes for organic traffic and conversions, which isn’t possible without proper SEO. Thus, optimization becomes essential. But we aren’t just talking about optimizing content. The structure and design of the website play a vital role as well because poor design can negatively impact user experience and harm its Google ranking.
So, design mistakes can result in your website appearing on the 4th or 5th page of Google SERPs. There are several factors that lower the quantity and quality of web traffic, which impact ranking. In this blog, we’re discussing how unlimited graphic design services in Santa Clara, San Francisco, and the Bay Area can help avoid such mistakes!
Design Factors That Ruin Your Website’s Ranking
1. Too Many Elements
The main goal is to attract visitors to your website, right? So, you spend all the time with your web designer to create a visually stunning website with a lot of elements. Yet, you don’t get the number of website visitors you want. Here’s why:
- Too many elements, colors, images, and banners aren’t enough for engagement. Extravagant design makes website navigation confusing. So, when a visitor can’t navigate your website, they are likely to leave immediately, resulting in lost engagement and a high bounce rate.
- Adding way too many elements also impacts the website’s loading speed. This affects the user experience, so visitors will leave the website before it completely loads.
The topmost priority when designing a website must be user-friendliness. Your website can be attractive and stunning, and yet it won’t work if the loading speed is slow and the navigation becomes a minefield. For a good website, branding, and graphic design service will know how to balance beauty, user experience, and search engine requirements.
2. Ignoring a Responsive Website Design
The world lives on its smartphones. That might sound like a tall tale, but it’s true! Up to 64.35% of website traffic in 2025 comes from mobile devices, and this is likely to keep growing in the future. So, if your website doesn’t have mobile-responsive design elements, you might lose more visitors.
3. Putting Information in Images
Designers tend to add important information in the images. This information can be the contact info, CTA, offer, or slogan. While images quickly convey information to the website visitors, the search engine crawlers usually ignore the media and just read the HTML text and code. So, what will the experienced graphic design subscription service in Santa Clara do?
- If they absolutely need to put text in images, they will write the ALT attribute for images and include descriptive alt texts for videos.
- They will apply metadata, which has the important job of getting visitors to the website when they search particular keywords. Search engines value metadata as well. It helps them identify the connection between the particular searches and the website content.
4. Intrusive Pop-Ups
Pop-ups are a strong tool for digital marketing–some can transform visitors into customers! They can contain offers, email subscriptions, and so on. Meanwhile, other pop-up ads can negatively affect your SEO. They might even lead to Google penalizing your website.
The solution to this? Well, firstly, make sure the design of the pop-up isn’t clunky and confusing. Next, don’t show them instantly after the page loads. Wait 20-30 seconds because that’s how long a visitor might stay on one page on your website. A good unlimited graphic design service in Santa Clarawill know how to maximize this limited window and minimize visitor drop-off.
5. Underestimating the 404 Page
Trying to visit a website and then ending up on a broken link is frustrating for website visitors. You don’t want to lose prospects who clicked a link that goes nowhere or typed the wrong URL.
The usual 404 pages are cutting it. Check out this 404 page from Kiel Foods. The copy is funny and the design is pleasing, eliciting at least one chuckle from the disappointed visitor. This enhances their experience. So, if you can win a visitor here, they will visit again with the right URL.
Additionally, the website and event graphic design in Santa Clara you work with can integrate links to the home page and your blogs on the 404 page. This is a simple but effective way to ensure visitors don’t click the close button.
With the help of the best unlimited graphic design services in Santa Clara, such as Copa Design, you can create the website of your (and Google’s) dreams
Furthermore, you can also get SEO experts who can work in tandem with the designers and make a website that visitors will enjoy!
